PREHEAT oven to 350° F. Grease 13 x 9-inch baking pan.
PLACE whole bar of dough in prepared pan. Allow to soften for 5 to 10 minutes. Using fingertips, pat dough gently to fill pan.
BAKE for 15 minutes; remove from oven.
COMBINE coconut and sweetened condensed milk in medium bowl. Spread over brownies. Sprinkle with morsels; press down slightly.
BAKE an additional 15 to 17 minutes or until topping is set and golden brown. Cool completely in pan on wire rack. Cut into bars.