PREHEAT oven to 350° F.
CRUMBLE dough into medium bowl. Add flour; mix until combined. Pinch off small pieces of dough. Shape dough into 1/4-inch ropes. Form desired letters, about 2 ½ to 3-inches tall. Place 2 inches apart on ungreased baking sheets. Cinnamon candies can be placed on letters before baking. Refrigerate for 10 minutes.
BAKE for 7 to 9 minutes or until golden brown. Cool on baking sheets for 2 minutes; remove to wire racks to cool completely. Decorate with icing, candies, sprinkles and sugars as desired. Allow icing to set (about 30 minutes) before wrapping.