PLACE potatoes in large saucepan. Cover with water; bring to a boil. Cook over medium-high heat for 15 to 20 minutes or until tender; drain.
RETURN potatoes to saucepan; add evaporated milk and butter. Beat with hand-held mixer until smooth. Stir in cheese. Season with salt and ground black pepper.
NOTE: Chopped green onions, chopped parsley or cooked, crumbled bacon may be added to mashed potatoes.