The CARNATION Story: FROM CONTENTED COWS™ TO CARNATION
Some people want to know a little more about CARNATION Evaporated Milk, besides the fact that it adds rich creamy taste to your recipes. Well, we’ve got something for those people, too.

What is Evaporated Milk?

The first step in creating CARNATION Evaporated Milk is done by hard-working, healthy cows. They produce the delicious milk that is the beginning of the CARNATION process. Evaporated milk is fresh milk which is carefully heated to remove about half the water. As a result of the evaporation of water, the milk becomes richer and creamier with an increased amount of protein and calcium.

Why Choose Evaporated Milk?

• Nutrition: A cup of evaporated milk contains more than twice the protein and twice the calcium of regular milk. Evaporated milk also has about 1/3 less fat than half-and-half and less than half the fat of other cream products, and just as much rich full-bodied taste!
  
  So if you’re looking for lower fat alternative to cream or a richer, full-bodied milk try one of the NESTLÉ CARNATION Evaporated Milk varieties.
  
  
• Taste: NESTLÉ CARNATION Evaporated Milk adds a creamy taste and feel to any recipe calling for regular milk. Just replace the milk called for with an equal amount of evaporated milk. You’ll have to taste the difference.
  
  
• Convenience: With NESTLÉ CARNATION Evaporated Milk, you’ll always have milk at hand. Our familiar red and white can stores easily for that creamy milk taste anytime.

The History of CARNATION - More than a Century of CARNATION

Over one hundred years ago, on September 6, 1899, grocer E.A. Stuart and a fellow business partner founded the Pacific Coast Condensed Milk Company in Kent, Washington. It was based solely on the little-understood, relatively new process of evaporation. In 1901 his partner sold out, leaving Stuart the company and $105,000 in debt.

Unshaken in the belief that he was marketing a product of the utmost quality, Stuart pressed on. He believed that there was value in sanitary milk at a time when fresh milk was neither universally available nor always drinkable. He believed that his product would soon join other staples on the grocer's shelves, such as salt and sugar.

As sales began to grow, E.A. Stuart searched for the perfect name for his product. He literally stumbled across the solution while walking in downtown Seattle. Stuart passed a tobacconist's window with cigars on display around a sign proclaiming their name — CARNATION. Stuart thought it was an absurd name for a cigar, but perfect for his new milk product. Thus began America's affiliation with this familiar name and the red and white label.

Quality Products

One of the most important things E.A. Stuart learned as a boy on his father's farm was that quality milk had to come from healthy cows. In order to have the best quality milk and milk production, he distributed purebred bulls to the farmers who were suppliers for his factory. The offspring from these bulls were better milk producers than the cows of the previous generation. The belief that quality milk came only from quality cows eventually led Stuart to establishing his own breeding farm, known as CARNATION Farm.

On his breeding farm, through practical science and application, Stuart was able to continue improving the quality and production of milk from his CARNATION cows. In fact, CARNATION cows held the world milk production record for 32 consecutive years. One cow in particular, Segis Pietertje Prospect, produced 37,381 pounds of milk during 1920. So proud was Stuart, he erected a statue of Segis Pietertje Prospect to honor this record for milk production that held top honors for 16 years. It was through such accomplishments that Stuart was able to make significant contributions to dairy science while helping to improve the world's food supply.

FROM CONTENTED COWS™

In 1907, the public was first introduced to the promotional phrase, "CARNATION Condensed Milk, the Milk FROM CONTENTED COWS™." This slogan referred to the higher quality of milk that came from the happy cows grazing in the lush lands of the Pacific Northwest. CARNATION used this slogan for decades, and it even spawned a radio variety program entitled "The Contented Hour," which featured entertainers such as Dinah Shore, Jane Powell and Burns and Allen. CARNATION Farm, the 818-acre home of "CONTENTED COWS™," still sits 45 minutes outside of Seattle. In the Summer of 2008, it became the site for Camp Korey. Camp Korey serves seriously ill children free of charge with approximately 10 week-long, intensive camps during the summer months. The camps offer fun, frolic and the chance for the children just to be kids in a medically supported environment. For the rest of the year, a full complement of educational and interactive programming is held for the support groups and the scientific and medical communities serving ill children. Visit www.CampKorey.org for more information.

In 1954, “Magic Crystals,” NESTLÉ CARNATION Instant Nonfat Dry Milk, was an immediate hit due to its fresh milk flavor when mixed with ice-cold water. In 1967, NESTLÉ CARNATION Fat Free Evaporated Milk was introduced and was followed in 1976 by NESTLÉ CARNATION Lowfat 2% Evaporated Milk. NESTLÉ CARNATION Sweetened Condensed Milk, the most recent member of the CARNATION family, was introduced in 1988 and was immediately incorporated into America’s baking and confectionery recipes.

Today, NESTLÉ CARNATION Evaporated Milk is virtually the same high-quality product it has been since its introduction in 1899. Generations have grown up with it in their kitchens and many have literally been raised on it. It truly has become the American staple that E. A. Stuart envisioned over 100 years ago. NESTLÉ CARNATION Evaporated Milk is a product that we have all come to know and trust.